CHERUB TANDON CHERTRA

Cherub Tandon

Developer · Technical Consultant · Founder of CherTra

I build websites, digital products, business systems and automation around real operational problems.

Cherub Tandon, Founder and Developer at CherTra
CHERTRAPuglia, Italy

01

Selected product

A real-time product shaped around spontaneous conversations.

CherTra Chat product mark, presented as a brand visual rather than a product screenshot.CherTra Chat
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PRODUCT 01

CherTra-owned digital product · Web

CherTra Chat

A free, 18+ real-time conversation platform with guest and registered access, interest and language matching, and tools to block and report users.

Product contribution

Founder-led product direction and the multilingual product, support and discovery experience presented on chertra.com.

Product scope
WebEN · IT · FR · DE · ES18+
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02

What I build

Technology shaped around how work gets done.

01

Web & e-commerce

Fast, maintainable websites and commerce journeys built around the business.

WordPressWooCommerceShopifyReactNext.js
02

Business systems & CRM

Useful customer workflows, integrations and role-aware business tools.

REST APIsCRM integrationsSQLPostgreSQLRBAC
03

Digital products

Product thinking combined with interfaces, application logic and reliable delivery.

JavaScriptTypeScriptReactNext.jsWebSockets
04

AI & automation

Practical AI integrations and connected automations, with people kept in control.

AI integrationsAPIsAutomationAuthentication

03

Professional journey

A practice built across product, operations and development.

  1. 2017

    UI/UX & application support

    Early work across interface experience and helping people use software.

  2. 2018–2021

    Sales technology & operations

    Business processes, tools and the day-to-day realities behind them.

  3. 2021–2024

    Web development & e-commerce

    Web platforms, online commerce and practical integrations.

  4. 2024–2026

    Development & technical consulting

    Digital products, implementation and hands-on technical problem-solving.

  5. 2026 →

    Founder & Developer · CherTra

    Bringing development, business technology and product direction together.

04

Technology

A practical toolkit, selected for the problem.

01Frontend

ReactNext.jsAstroTypeScriptJavaScript

02Commerce & CMS

WordPressWooCommerceShopify

03Backend & data

REST APIsPostgreSQLSQLWebSocketsAuthenticationRole-based access

04Infrastructure

CloudflareDockerVercelGit / GitHubDNS · SSL · Hosting

05Automation & quality

AI integrationsAutomationTechnical SEOPerformanceTroubleshooting

Founder-led / CHERTRA

Building CherTra

CherTra brings together my work in development, business technology, digital products, automation and AI integrations. It is where technical problem-solving meets a clear, useful product experience.

Based inPuglia, Italy
Working languages
EnglishItalianHindiPunjabi

CHERUB TANDON · CHERTRA

Have a technical challenge in mind?

Tell me what you are building or where work is getting stuck. We can find a practical next step together.

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